Social Media Design & Brand Identity
BREWTAP Social Media Branding
Beer Store
A comprehensive set of digital assets designed to increase engagement and showcase the craft beer selection at BREWTAP.
Client:
BREWTAP Beer Store
I developed the complete visual identity and digital presence for BREWTAP, a craft beer shop located at P. Kavtaradze St. 35. My work focused on bridging the gap between a traditional "taproom" feel and modern social media marketing.
What I Delivered:
- Logo Design: Created a bilingual circular seal featuring a vertical bottle and tap handle integrated with grain motifs, designed to work across both light and dark backgrounds.
- Social Media Content: Produced a series of high-impact designs for Instagram and Facebook, including "Beer Day" price promotions and special offer templates.
- Event Marketing: Designed themed assets for major events, such as match-day graphics for Euro 2024, utilizing custom textures and sports-oriented layouts.
- Visual Strategy: Established a cohesive brand aesthetic using a mix of professional food photography, frosted glass overlays, and a bold orange-and-black color palette to drive customer foot traffic.
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